If you watch a Chinese citizen with a smartphone, you will often observe them talking into their smartphones in an animated way! The WeChat mobile app is a very significant way for Chinese people to communicate with each other。This app, available for all major platforms, supports group chat, voice, photo, video and text messaging and has already amassed more than 600 million users (400 million users in China alone) since its launch 3 years ago.
Chart: the growth of Chinese users.
data source: http://www.huxiu.com/article/30144/1.html, http://tech.sina.com.cn/i/2014-05-14/17399378533.shtml
Let’s take a look at how some companies promote their products and brand in China with this emerging social media.
Cadillac has utilized WeChat in two successful campaigns. An interactive car manual enabled the customer to become familiar with the car’s features in an easy, fun, and visual manner by simply tapping the smartphone screen.
Cadillac’s “Discover Route 66” campaign on WeChat, blasted daily updates and photos from scenic locations along the famed American highway, as well as weather updates and Cadillac branding messages.
The American real estate business is leveraging our mobile-based society to reach investors with blogs, microblogs, and Instagram pictures. Recently, property brokers in America joined the millions using WeChat to help attract and close deals from Chinese investors.
According to Emma Hao, a broker of Douglas Elliman Property Management in NY, one of her largest deals was initiated and completed via WeChat. They used WeChat to share floor plans and renderings, as well as facilitate the $13 million purchase of 2 units in Baccarat Hotels & Residences near West 53rd Street. This was her seventh deal closed entirely via social media.
The above photo is a screenshot of a WeChat pushed-notification that was recently sent out by EB-5 Supermarket regarding a conference focused on EB-5 investment opportunities in the energy industry. The news was pushed to the smartphones of hundreds of Chinese people, who then forwarded the news countless times to others, which allowed them to reach many more people beyond the original scope.
WeChat has great potential for promoting product experience, interacting with customers, and converting sales. To better understand WeChat marketing and how it can help you acquire a bigger market share in China, you need an experienced Chinese marketing consulting agency. EB-5 Supermarket specializes in digital media to meet your promotional needs. To learn more about EB-5 Supermarket, please click here.
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John Li
Managing Director
Phone: (630)781-6688
1220 E. Iroquois Ave, Suite 201
Naperville, IL 60563, USA
Email: eb5supermarket@gmail.com
Website: www.eb5supermarket.com
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About EB-5 Super Market
EB-5 Supermarket is the largest Chinese EB-5 online platform that specializes in linking US immigration attorneys, EB-5 regional centers and
EB-5 consultants to Chinese immigrants and investors. It is a direct connection and gateway between the U.S. EB-5 project principals, investment opportunities, real estate developers, immigration attorneys, professional services and the Chinese investors in China and around the world.