WeChat users consist of Chinese people and people around the world – in fact, outside of China, there are 70 million WeChat users. Since WeChat is one of the most widely used social media platforms in China, the number of registered WeChat accounts is astronomical, with users estimated at 1.1 billion. The average WeChat user spends 66 minutes per day on the app, checking it on an average of 10 times per day. There are 902 million active WeChat users each day, with 639 million users accessing it via smartphone. Companies have taken advantage of the ubiquitous nature of WeChat, as demonstrated by the 14 million corporate accounts on the platform.