WeChat allows the users to use text messaging, hold-to-talk voice messaging, group chat, voice calls, video calls, and location sharing. WeChat also provides in-app automatic translation, which allows the users to chat with friends who speak other languages.
Official Accounts: Subscription Accounts and Service Accounts
WeChat users can register as an official account, which enables them to push feeds to subscribers, interact with subscribers, and provide them with services. There are three types of official accounts: a service account, a subscription account, and an enterprise account.
Official accounts can be used as a platform for services such as hospital pre-registrations, visa renewal, or credit card service.
Scan QR codes
WeChat provides you with your own QR code when you sign up. To use it, one opens the QR code and a friend scans it; in this way, that friend is automatically added to the user’s contact list. QR codes are especially beneficial for business accounts.
WeChat Pay is a payment feature integrated into the WeChat app in which users can quickly complete payment via smartphones. WeChat has Quick Pay, QR Code Payments, In-App Web-Based Payments, and Native In-App Payments- all designed to fulfill the full range of payment scenarios that your customers expect. Combined with WeChat official accounts, WeChat Pay service explores and optimizes online to offline consumption experience and provides professional internet solutions for brick and mortar businesses or retailers. It is the best choice of mobile payments due to its convenience, flexibility, and security.
The “Moments” function allows the user’s social feeds and friends to share communications within a private area, such as articles, images, texts, comments, or likes on friends’ feeds. WeChat Moments are restricted to the user’s groups of friends – only user’s friends can view their friend’s private contents and comments in Moments. Friends of the user can see the likes and comments from other users only if they are in a mutual friends group.
WeChat allows its users to book doctor appointments, pay utility bills, pay for traffic fines, book transportation, and more with its City Services feature.
Using the Heat Map, users can input a location to view that location’s foot traffic; additionally, it provides data on the location’s crowd density throughout the day, including the previous week. The red areas on the map indicate that there is heavier traffic, while green areas indicate much lighter traffic. The Heat Map is tucked within the City Services tab.
WeChat Mini Program
WeChat mini-programs are “sub-applications” within the WeChat app itself. WeChat mini-programs allow the user to perform more specific and more advanced tasks, oftentimes related to task management, coupons, and so forth. Companies such as Tesla have taken advantage of the existence of WeChat mini-programs in order to help improve Tesla drivers’ experiences.
WeChat has allotted users a variety of ways to add friends, such as, but not limited to: searching by username or phone number, scanning their QR code, adding from phone or email contacts, playing a “message in a bottle” game, and viewing people nearby who are also using WeChat.
WeChat Index tracks and displays trending keywords of the past 7, 30, and 90 days. By searching a term in the WeChat Index page, the user can see its popularity during the time slots mentioned above.
News Feed and Search
WeChat includes a news feed function and a search mechanism that enable a user to search Moments, corporate accounts, and other WeChat accounts, including newspapers.
Tags and Groups
One can sort contacts on WeChat using tags; in this way, they create groups of their contacts. This approach is useful for organizing clientele, particularly when one works with both Chinese and non-Chinese people on the platform.